Media Relations - creating a great Press Room on your website

Friday, 08 February 08, 01:01 PM

Why can't a B2C press room be a blog?  Why not indeed?

A blog would enable comments on press releases, links to important items like logos and fact sheets.  It would provide RSS feeds for those so Interested to catch the latest.   Enabling trackbacks and sharing, posting in multiple languages are all positives.  Why aren't more companies doing it?  Are they scared that their news will invite criticism?  Is their news not good enough?

I don't see a drawback - let's do it. 

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Filter by Tag: Off The Field, football, Media, press, press releases
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NYT - taking small steps towards social media

Friday, 28 December 07, 09:06 AM

My last post pointed at all trditional media and publishers.  Apparently, The New York Times is becoming a leader in the industry and taking at least a few steps to increase traffic. 

There's a lot of promise in this - the content is there, and if it can be structured for SEO it will kill other papers.

 http://searchengineland.com/070925-095644.php

 This goes for football, too - optimization is key regardless of how the content gets to the site.  OleOle's concentration on linking, sharing and optimization is a huge advantage for our content contributors and bloggers.  More people will read their thoughts here than anywhere else on the web - because they care about football.

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