Media Relations - creating a great Press Room on your website
Friday, 08 February 08, 12:01 AM
Why can't a B2C press room be a blog? Why not indeed?
A blog would enable comments on press releases, links to important items like logos and fact sheets. It would provide RSS feeds for those so Interested to catch the latest. Enabling trackbacks and sharing, posting in multiple languages are all positives. Why aren't more companies doing it? Are they scared that their news will invite criticism? Is their news not good enough?
I don't see a drawback - let's do it.
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tom_kuhr
Beverly Hills, US
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