Frank Lampard – the ultimate badge kisser 

Why is it that players chose to kiss the badge after a goal?  We presume to show affection for the club they play for, but if this be the case, why is it almost always the case that the players that kiss the badge are often at another club only months later?

Frank Lampard, earning ₤115,000 a week at Chelsea, spent most of last season kissing his club’s crest after every time that, usually on the 10^th attempt of the afternoon, one of his 25-yard shots trickled into the net after three deflections. But off the pitch he refused to sign a deal for the pitiful sum of ₤130,000 a week, a deal which would have lasted him until the age of 34, when most players, particularly in his position, are well past their best. He now looks set to join his old master Jose Mourinho at Inter Milan, and whether he goes this summer or next doesn’t detract from the fact that he is a classic example of this new phenomenon. 

A few years back, Wayne Rooney, a born and bred Evertonian who grew up idolizing Duncan Ferguson, unveiled in a goal celebration a shirt that said “once a blue, always a blue. Only a few months later he joined Manchester United, and upon scoring against his old club had the cheek to kiss the badge of a club whose emblem used to read “Manchester United Football Club”, but has now dropped the last two words of that slogan to signify that it is now more business than football team. When Wayne Rooney kissed his Manchester United badge after scoring against Everton, it was more a two-fingered salute to the people he used to call his own. He wasn’t saluting his team, he was glorifying himself, and he may as well have kissed a picture of his own unsightly appearance, or, if he was flexible enough, performed the kind of act on himself that Paris Hilton is famous for.Alan Smith is another famous badge kisser, a player who loved Leeds so much, he left for their biggest rivals. Add to this odious list Dwight Yorke when at Aston Villa, Teddy Sheringham before leaving Spurs for Manchester, and then Teddy Sheringham before leaving Manchester Untied for Spurs. It has got to the point where the act of planting a pecker on the club crest purveys the opposite message to the one that is presumably meant. 

For me a player shows his loyalty to his club through his actions, through playing for his club for a number of years and showing loyalty and affection for the team even after they retire or leave, not by giving a meaningless peck on a piece of fabric. If Frank loved his club so much he would have put pen to paper as well as his lips to his shirt. Alan Shearer never kissed his badge after scoring a goal for his beloved Newcastle, choosing instead to raise his arm in his trade-mark celebration. But he played for his team for 10 years when he could have earnt more success and money elsewhere. That is an example of a player who really loves their team. 

I understand, but don’t agree with, the arguments that it is understandable for a player to move on purely for bigger wages because they have short careers, or because in a capitalist society they deserve any money that someone is willing to pay them, but if that be the case that their only loyalty should be to themselves, then would the modern footballer please stop trying to convince us otherwise. It is an insult to the fans at the stadium watching them, fans that would play for free for their team given half the chance.Instead of kissing the badge, I recommend that unless they would not swap their shirt for a bigger salary, players should kiss the mirror after scoring a goal.