OFC is committed to
growing football at community and school level throughout the
Pacific. To this end, OFC has
developed a sport for development programme called ‘Just
Play' which promotes physical activity for primary-aged children while encouraging community involvement
and healthy living.
‘Just Play’ is designed
for children aged 6-12 and is based around structured activity programmes as
well as the distribution of equipment packs containing balls, cones, bibs,
activity manuals and other resources that enable children to play football at
anytime and in any situation.
Volunteers and teachers,
who are trained by OFC in cooperation with its member associations, provide
tuition for students on how to develop games skills and lead healthier lives.
Play’ certificates and equipment bags are handed out at the
at the end of each course.
The initiative is led by OFC Head of Social Responsibility Franck Castillo and Technical Coordinator Emmie Sope.
The impact of Just Play VIDEO
Just Play sessions VIDEO
Key facts and figures:
-151,355 Children participating in Just Play
-2,741 Volunteers and teachers have been trained
-9 Just Play project managers across the Pacific
-46 Just Play Development Officers
The success of the 'Just
Play' programme is based on key partnerships.
In Phase one over a three-year period between 2009 and 2012 OFC worked closely with UEFA and the Government of Australia – through its agencies the Australian Agency for International Development (AusAID) and the Australian Sports Commission (ASC) and Football Federation Australia (FFA) in order to roll out the programme across the Pacific. Based on the success of the programme, the partnership was renewed which now includes UNICEF as an additional partner to phase two of the programme which is a four year period between 2014-2017.
works closely with the member association, department of education and local
community leaders wherever possible.
An important aspect of
the 'Just Play' program is the pro-active fostering of the development in local
clubs and associations which remain the primary source of the game’s
grass-roots and elite development strength throughout Oceania.
Therefore, clubs and
associations will be integrated into an overarching retention strategy that
provides them with direct access to 'Just Play' children via the school
program, and the opportunity to promote their club to a targeted and captive
This will be facilitated
by inviting local clubs to meet with school teachers, children and parents who
are attending the program during the final two weeks of each 'Just Play'
The local club can
provide to the school teacher, children and their parents information about
other fun football activities which are available for them after their 'Just
In some instances club
members may also be part of the program delivery team which will provide even
greater opportunity to promote their club benefits to would be potential club