Just Play will hit television screens over the next eight weeks in Fiji as part of a new digital series which will deliver fun challenges and information for children, aimed at encouraging good hygiene and making healthy choices during the COVID-19 pandemic.
Airing Fridays on Fijian football show Khel Khiladiyon Ka (8.05pm local time on Fiji One), each segment will run for 15 minutes and feature activities and challenges adapted from the Just Play Programme, designed to promote continued safe activity and focus on themes and activities relevant during the pandemic.
The segments, along with a variety of interactive sessions and Q&A activities will also be shared across the Fiji Football Association Facebook Page to reach as many people as possible.
Fiji Social Responsibility Programme Manager Swastika Devi said it was particularly important to ensure children were well informed during times of uncertainty and change.
“Children can be vulnerable in such situations that are beyond their control and it’s important they are well educated on COVID-19 practices to keep themselves safe,” Devi said.
“Nearly every household in Fiji has a TV, so this will be a great platform to showcase the Just Play Programme and raise awareness on these important issues.
“Children will be able to participate in the challenges each week and have fun participating in modified football sessions from the safety of their home.”
The pandemic and subsequent lockdowns have shown the critical importance of sport and exercise for maintaining and promoting physical and mental health.
Oceania Football Confederation Head of Social Responsibility Michael Armstrong said it was fantastic to have such important messaging going out through a national television broadcast.
“I commend the work and commitment of the Just Play team at the Fiji Football Association, who have adapted to the challenges faced by the pandemic to continue to support their communities,” Armstrong said.
“Utilising national TV means the team are able to reach the maximum number of people and engage them in activities which promote health and wellbeing from the safety of their homes.
“Our thoughts are with our friends and colleagues across Fiji currently fighting the spread of the virus.
“OFC will continue to work to support this response, amplifying preventative health messaging and ensuring we are ready to build back better when we can return to play in Fiji.”
The first TV segment, which will air tonight (Friday) will focus on physical activity, with segments to follow on hand washing, practicing good hygiene and practicing social distancing.