Effective communication and stronger commercial practices were at the forefront in Papua New Guinea, as the second seminar of the OFC Football Management Certificate with the Papua New Guinea Football Association (PNGFA) concluded.
The certificate is designed to equip football leaders in OFC’s member associations with the knowledge, skills, and leadership capabilities to excel in the football industry as well as leaving a legacy in capacity building across the region.
Over two days, team members from PNGFA engaged in interactive and insightful sessions in the fields of commercial and communications covering topics such as sponsorship, revenue streams and developing internal/external communications.
The sessions encouraged participants to share experiences, identify new ideas, and develop practical solutions to support their operations and long-term growth.
PNGFA General Secretary Ahmjad Tekwie said the seminar was another succesful engagement with OFC.
“We’d like to thank OFC for delivering this workshop. It has been a valuable opportunity for our team, giving them a better understanding of commercial and communications and how these areas support the work of PNGFA.”
Tekwie expressed his gratitude for the sessions, saying it will help the fedearation align on operations moving forward.
“The knowledge and skills they’ve gained will help strengthen our operations and ensure we’re all working together to move the federation forward”
PNGFA Just Play Officer Sonia Embahe took a positive experience from the workshop, saying communication has been a key area she learned from. “It has been a really great experience,” she expressed.
“Communication is something I really need to work on, especially in the role that I work in. So always communicating and keeping everyone informed in what I do.”
OFC Head of Member Association Services Dudley Langelier said the programme reflects OFC’s ongoing commitment to working alongside MA’s.
“This seminar and the Certificate programme in general reflect OFC’s commitment to working closely with the member associations in strengthening the capabilities not only of their team members but as an organisation.” said Langelier.
“It provided the opportunity for the team to reflect, discuss and bring in new ideas in the areas of Commercial and Communication supporting PNGFA’s long-term development.”
The conclusion of the seminar marks the half-way stage in the Certificate programme for PNGFA, with the third set to take place in the coming months. The Certificate programme continues with the Tonga Football Association this August.
The Football Management Certificate is delivered in collaboration with UEFA through the UEFA together programme.