The rebranding proposal was one of the key decisions for the OFC Congress in Pago Pago, American Samoa, this week as OFC embarks on a new four-year term under President David Chung of Papua New Guinea.
In a region covered by vast ocean and spectacular scenery, the new logo is naturally blue and green in colour. Shades of yellow are also incorporated to represent the sunny skies and golden sands that have made the Pacific such a popular destination for holidays and events – with Tahiti set to host the FIFA Beach Soccer World Cup in 2013.
The contemporary curve design embodies OFC’s holistic approach to football development within its 11 Member Associations while the ‘OFC’ is bold and clear as people have become increasingly familiar with the Confederation’s acronym.
General Secretary Tai Nicholas says it is a timely opportunity for the organisation to refresh its branding.
“2010 was a landmark year for us with outstanding results on the field,” says Nicholas. “We will continue to build on those successes and lift the profile of the sport with strong leadership from our newly elected President and Executive.
“This new logo represents a new approach for our Confederation while at the same time, as it is shaped on our previous logo, we still remember OFC’s proud history since becoming part of the FIFA family in 1966.”
The logo was unveiled and approved at the OFC Congress with FIFA President Joseph S. Blatter, FIFA Secretary General Jerome Valcke and other dignitaries in attendance. It will also be used at the OFC U-17 Championship at Auckland’s North Harbour Stadium today as finalists New Zealand and Tahiti battle for a place at the FIFA U-17 World Cup Mexico 2011.
Check out the new OFC logo