Just Play is a sport for social development programme designed to target children aged 6-12 years and providing an environment where children learn, grow and explore football in a positive and meaningful way.

Delivered by teachers, in primary schools (during school hours), and by community volunteers (after school hours), the programme engages children through active participation in an organised series of interactive football sessions. Through the integration of social messages into all sessions and activities, children learn to develop healthy lifestyle habits, include persons with disabilities, support and encourage gender equality and increase their school and community engagement.

Developed and managed by the Oceania Football Confederation, with support from the Australian Government, the Football Federation of Australia, the New Zealand Government, UNICEF and the Union of European Football Association (through the UEFA Foundation for Children), the program has reached 251,850 children across 11 Pacific Island countries.

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